Live Concert Alert
The Challenge
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
My Solution
Push notifications can be a gamble. You risk irritating the user by being too needy. As a writer, I’ve got to tell them that this message is really worth their attention. To do this, the message puts the personalized information first (their favourite band and their town) to hook their interest. There’s also a clear call to action to prompt the user to open the message.