Metabolic Fitness Pro
Project info
Year: 2024
Tools: LearnWorlds
Client: Who's Your Addie
Skills: Storyboarding, Technical Writing, Content Hierarchy
About this project
The folks at Metabolic Fitness Pro offer asynchronous courses to practitioners of functional medicine. They provide scientifically rigorous training, business advice, and a standardised qualification to clinicians working in an often under-regulated industry.
In this campaign, the Learning Design team redesigned existing course content. Previously, training consisted of long, lecture-style videos with little interactivity. The team transformed content into an engaging learning experience that aligned with the company’s brand and goals.
Storyboarding is a great way to map out the learning experience and get everybody on the same page. I wrote 5 course storyboards, which were reviewed by the SMEs and passed on to the development team. These storyboards gave a high-level overview of the course structure, defined the core components (graphics, videos, activities), and included knowledge checks and course text.
That meant chunking content into an effective learning path that would guide students to achieve the learning outcomes. Topics were highly technical, ranging from fatty liver disease to evaluating laboratory tests. This required me to quickly grasp complex concepts, and translate them into plain-language text, while still maintaining the accuracy of the content.
Nailing the brand tone was an additional challenge. The course owners are experts in their field, but they needed to sound both scientifically precise and approachable and encouraging.
The course was built in LearnTools, which was a new platform to me.
Storyboarding to map out the learning journey
Writing about technical subjects
Embedding opportunities for feedback and evaluation in the learning path